It has made a real difference to our understanding of what our customers think of us with both the score and the comment. Where previously we did NPS through phone interviews, it was time consuming... It has made a real difference to our understanding of what our customers think of us with both the score and the comment. Where previously we did NPS through phone interviews, it was time consuming for both us and our customers - with the software, it's now easy for all and is encouraging great immediate feedback for us to act on.